If you don’t say it, they can’t mark it

If you don’t mention something at interview they often can’t give you credit for the skill or experience they’re testing you for – even if it’s on your application form or they know you personally. So – say everything out loud so they can put a tick on their scoresheet.

Assume they haven’t read it

Often those interviewing haven’t read your application or anything about you because someone else did the shortlisting. Behave as if they know nothing about you and… if you don’t say it out loud – you won’t get that tick on the scoresheet!

Whenever possible, say "I" not "we"

The interviewer wants to know what you did / what you think / what you can offer the role and the team. It’s often hard and slightly embarrassing – however you need to tell them what you made happen – especially if it’s something others wouldn’t have thought of or done.